In The Spotlight

LAVA® Unveils the Colossus

(June 15, 2007 – Elmhurst, Illinois) LAVA World International, Inc. today announced the introduction of the newest member of the LAVA family, the LAVA Colossus. Standing over 4 feet tall and tipping the scales at 110 lbs., the Colossus is the largest LAVA® brand motion lamp ever created by Lava World.

"We created the Colossus to feed America's nearly insatiable desire for all things bigger and better," says Lava World International Vice President, Tom Spain "and man this lamp is HUGE!"

In addition to the avid LAVA collector, LAVA is confident that the Colossus lamp will be a very popular accessory within upscale company lounges, creative agencies, boutiques, and trendy clubs. Created from hand blown glass, the Colossus is available in four different base colors: marble, wood, granite, and the original silver. There are also five unique lava colors to match any interior: red wax with clear liquid, black wax with clear liquid, yellow wax with purple liquid, pink wax with purple liquid, and yellow wax with blue liquid.

Considering all of the available options and additional accessories such as an accessory table, LAVA is confident that the Colossus can be completely customized to meet any individual’s taste. For the corporate world, there is the ability to customize the base or cap of the lamp with a corporate logo or tag line at a nominal additional charge. This customization, combined with the lamp's enormous size, makes it an attractive accessory for interior designers. It also makes this LAVA® lamp a truly unique element to spice up any home, office, or game room.

"As the population has grown up, so has Lava World, and what a better way to show it than by creating the Colossus." says Tom Spain "This lamp is just begging for corporate America and its executives to have a little, or in this case, a lot of fun! Did I mention that it's spectacularly large?"

-Lava World International, Inc.-